Rihanna is undeniably one of the most influential people in the music industry. She has sold more than 200 million albums and singles over the course of her career, according to the RIAA, and was the youngest artist to ever receive a Diamond certification. As her career has grown, so has her influence. Rihanna is not only an international superstar, but she is also a beauty mogul, a fashion designer, and more. Headed into 2018, here are three ways Rihanna is shaping the music industry.
Rihanna’s impact on the music industry
Music is such an integral part of our lives. We listen to it, we enjoy it, we sing it, we perform it, and it touches all of us in different ways. Music has the power to connect us and give us the strength we need to get through difficult times and the courage we need to do amazing things. Rihanna understands that power, and she has used it to give back to her fans. Rihanna has spearheaded several charitable projects, including her Global Citizen Festival, which raises awareness of the lack of access to education in developing countries and challenges the U.N. to make sure all children get a chance to go to school.
Her beauty line, Fenty Beauty
Rihanna’s beauty line, Fenty Beauty, is truly groundbreaking for a number of reasons. Not only is Fenty Beauty the first major brand to launch a foundation range that caters to a wide range of complexions, but the line also focuses on inclusivity and diversity, something that, in the past, women of color had to contend with. “If I could choose, I would have launched Fenty Beauty a year and a half ago,” Rihanna said in an interview with Refinery29. “It was all about finding the time to do it properly, but we’ve been working on this since my company was founded. I didn’t want to do it just for the sake of doing it, I wanted it to be great.
Rihanna’s Fenty lingerie
As part of her Fenty Beauty line, Rihanna launched a new collection of lingerie, called Savage x Fenty. For many years, music executives have blamed pop stars for damaging the record industry by “glamorizing” over-the-top costumes and “sex sells” marketing strategies. What Rihanna is doing with Savage x Fenty, however, is quite the opposite. Rihanna turned lingerie into a highly desirable product. The line features trendy silhouettes with detailed prints, bold colors, and very comfortable padding. Women are buying Savage x Fenty to express themselves and show off their individuality. In November 2017, Rihanna hosted a launch party for the line at the popular hotel Brown Hotel in Washington, D.C. And her collection quickly sold out.
Her fashion line, Savage X Fenty
The singer/designer launched her Savage x Fenty lingerie line in May, which quickly sold out. Rihanna described it as “a lingerie line for all women of every shape and size.” The collection includes a range of products from lingerie to sleepwear to accessories. Rihanna said she plans to launch new collections each month. Her music Rihanna made an exclusive global debut performance at the Victoria’s Secret Fashion Show in November. The pop star performed in the debut episode alongside Balmain creative director Olivier Rousteing and other Victoria’s Secret Angels. Last year, Rihanna was the highest grossing solo performer of 2017. According to Forbes, her tour was so successful it more than doubled the revenue she made from her album Anti.
Rihanna’s Influence on The Music Industry
Let’s start with her incredibly loyal fan base. Rihanna’s music has only gotten better over the years. “Good Girl Gone Bad,” released in 2007, is one of the best selling albums of all time, with more than 43 million copies sold. Since then, she’s released more hit albums like Talk That Talk and Rated R. For reference, the following three artists have albums that have sold over 35 million copies in the United States: Rihanna The Beatles Justin Bieber To put this into perspective, Beyonce has had 14 No. 1 singles over the course of her career, in addition to her 13 studio albums, according to Rolling Stone. In the 2000s, the following artists had four or more No.
Music as a Form of Expression
“I wanted to take the big step of just being bold,” Rihanna said of working on her eighth studio album. “Taking off the gloves and not feeling afraid to do something that’s really different. I didn’t care if people were scared of it because you know what? When they’re scared of it, then that means it’s something that’s doing well.”
What makes that bold move even more powerful is the fact that Rihanna doesn’t seem like a “baby artist” any longer. She’s established herself as a force to be reckoned with, so to say she’s the “new R. Kelly” would be a joke if it wasn’t so frankly true.
Her music is more than just a series of songs; it’s a piece of art that inspires people, and that alone makes Rihanna
one of the most influential people in the music industry.
Rihanna as a Style Icon
Rihanna has been referred to as a “style icon” and “style maven” by many outlets. Her loyal fans absolutely adore her, and when she does share a few glimpses of her amazing style on social media, she is met with nothing but praise.
In 2016, Rihanna made the choice to remain under the radar while working on her eighth studio album, Anti, and when it came time to announce her new album, it was the fashion and beauty that went with it that caught everyone’s attention.
Her range of outfits was undeniably sexy, and each photo was accompanied by captions that told an equally steamy story. The result was an increase in her following on all forms of social media. In 2017, Rihanna upped the ante even more by being featured in the Yves Saint Laurent runway show.